Steve Barbarich on How Businesses Can Attract Their Market

If you ever considered becoming an entrepreneur, it is always a good idea to learn from those who were successful. Some read books written by successful entrepreneurs including those who started from nothing. But of course, reading stories about billionaires may not give you the right advice since there are lots of factors involved if you want to be the next Bill Gates or the next Jeff Bezos.

Steve Barbarich is a more relatable business figure who can pattern your career or your business venture. So what can entrepreneurs learn from someone like Steve Barbarich?

College is an investment

College can be considered an investment. It can teach you the skills that you will need, not to mention build connections in the future.

Unfortunately, a lot of people are more than willing to drop out of college and pursue doing business.

Steve Barbarich is not one of those individuals who happened to finish his studies first before becoming an entrepreneur by accident.

Steve Barbarich finished with an engineering degree and then worked as an inventor. He later used his background to be able to improve his products and help other inventors.

Knowing Your Niche Can Go a Long Way

Steve Barbarich realized that a lot of inventors don’t have any idea on how to protect their intellectual property. Most people tend to sell their inventions to companies not knowing the potential of these ideas. He released a book that helped a lot of inventors. A lot of inventors understood how patents work after reading his book.

For any entrepreneur, knowing your niche inside out can help maximize profits and income. Steve Barbarich later realized this as well when he started his own company. He noticed that one of the biggest complaints of customers is the lack of after-sales support when they have questions or complaints.

When he started his business, he focused on these pain points to make sure that customers are going to become loyal to his company.

Helping the Community is Building Your Brand

You may have seen different businesses extend their help towards helping the community. Are they simply giving back to the community that supported them? Yes, businesses are giving back by helping the community whenever there’s a crisis. However, it is also important to understand that corporate social responsibility is also a way to brand your company. Some companies do this instead of spending more on their advertising budget.

Treat Customers Right

A single bad review can be detrimental to your company. Even if you have 10 happy customers, all it takes is just one or two unhappy customers and you will find bad reviews on your social media.

Steve Barbarich realized that customers want a company that can provide them with the right amount of support in case they don’t like the product that they received. Also, customers want to be asked what they liked or disliked about the product.

Steve Barbarich happened to become an entrepreneur based on his bad experience as a customer himself. And this speaks a lot to how important customer satisfaction is. For starting businesses, remember to keep customers happy.