Steve Barbarich: A Lesson on Transitioning Towards E-Commerce

Steve Barbarich made a name as an entrepreneur. His success as an entrepreneur is something that startup business owners wanted to experience in their lifetime. With his years as inventor, he was able to transition successfully and build a successful e-commerce business. And for those businesses that are suffering because of the pandemic, it might be a good idea to learn a thing or two from Steve Barbarich.

Learn to put customers first

One of the things that made Steve Barbarich decide to start his own e-commerce business is because of his experience when he was buying something online. He realized that a lot of businesses today don’t have an idea on how to improve the overall customer experience. Whether it’s a website that is lacking in details or a site that is difficult to use on mobile, he learned from his experience that e-commerce businesses should prioritize customer satisfaction and experience.

Competitive price

One of the things that Steve Barbarich noticed in e-commerce is that customers nowadays tend to compare the prices of different products. It means that businesses should expect tough competition. Having a competitive price can increase your chances of success. But does it always have to be the cheapest? Not exactly. A lot of customers will also compare the reviews and even the specs of your products.

Fast delivery

During the COVID19 pandemic, a lot of people avoid going to malls and to physical stores. It means that businesses should rely on delivery services to be able to meet the needs of their customers. If you are someone who plans to explore having an e-commerce store, it is crucial to make the product available in the shortest time possible. Some companies will even offer same-day delivery to products.

Proper marketing

As an inventor, he realized that inventors most of the time don’t know how to market their inventions. A lot of them don’t know how to even protect themselves. That is also the reason why Steve Barbarich released an ebook on how to patent inventions. This made it possible for the inventors to have leverage whenever they are selling their products to different businesses.

Inventors can market the product if they also hire professionals to do it for them. It makes the product appealing getting the interest of the right market. Unfortunately, not everyone has the proper training for this. And most of the time, this is where they struggle the most.

Innovate Existing Products

Selling the same product as your competition will usually flop. Does it mean that you always need to sell something new? Not exactly. It is possible to create a few tweaks and sell them to your proper audience. Innovations don’t have to be drastic changes. Small tweaks on an existing product can already be enough to get the attention of your market.

Steve Barbarich realized that the world of e-commerce is the future of business. Nowadays, there are lots of people who already tried buying online. With access to the World Wide Web, it is important to have the right approach to stay competitive against other businesses.